Buying jewellery online vs in store. How do they compare?

It’s 2021, and one thing that 2020 taught us is that online shopping is a viable option when you compare it with in-store shopping. While online shopping has been around for quite some time now, the pandemic lockdown solidified its place in our minds. The world has accepted online shopping with open arms, but when it comes to jewellery shopping, which one is better? Do brick-and-mortar jewellery shops still hold the same preference or is online jewellery shopping enticing enough?

We have a straightforward comparison between online and in-store retailers based on crucial factors that dictate the jewellery market.

Jewellery collection/options

When you visit a brick-and-mortar store, the jeweller’s collection will restrict your selection. If you like certain jewellery currently not in their inventory, it might need a special order. In this case, the jeweller will need assurance from you to buy it before purchasing the add-on inventory.

It is a different situation with online stores. Sometimes, an online jeweller might upload their complete catalogue for their customers. You can view all the in-stock items with clear markings, while any item on backorder will show an expected delivery time once you order. These days many online stores give you an option of bespoke jewellery as well, like Kaizarin. That means you can easily order jewellery designed according to your taste through the comfort of your home.

Price quotation

Surfing through an online store allows you to browse through hundreds of different styles and designs. The search function allows you to look for a particular style and then browse through hundreds of search results. You can even compare different jewellery styles side-by-side to view their prices, carats, etc. The cart function allows you to add as many items as you want without the guilt and pressure of a “satellite” salesperson over your head. 

A jewellery store has to manage various areas like overhead charges. Every resource involved in running the store has a cost. The online store, on the contrary, has much to save on overhead. Since all jewellers calculate overhead costs during the pricing, online jewellery shopping proves more beneficial.

Customer service

A physical shopping experience at a brick-and-mortar jewellery store allows you to touch, feel and try any jewellery piece that you like. The trained and experienced salesperson will happily guide you through each product that you select. If you have any issue with your jewellery, you can hand it over to the experts behind the counter for quick service. Since every conversation is face-to-face, you can easily clear your doubts. When you visit an online store, a long list of high-resolution product pictures will greet you. You can check every product and chat with a jewellery expert. Online jewellery stores like Kaizarin assure genuine, superior quality products with swift customer service. 


Both online and offline jewellery shopping have their pros and cons. No single option can offer you all the services; that is why both exist. Reputable online shops offer that extra comfort of your home while maintaining the same or even better jewellery quality and customer service. If you want to shop online, make sure you do so from a trusted website like We are a trusted jewellery brand with excellent customer service and product quality guaranteed. Contact us today and have a chat with us.